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Our Story

The House of Nova

A luxury house merging fashion, art, and technology, where couture meets consciousness, and every creation becomes a story to be worn, felt, and shared.

The House

Clothing as emotional architecture.

House of Nova was founded on one belief: what you wear can change how you enter a room, carry yourself, and imagine what comes next. Every piece is designed to be felt as much as seen: sculptural, protective, and deeply expressive.

The House brings couture together with emerging technology (AI, 3D design, and digital-native craft) to create work that is at once tactile and forward-looking. It is a fashion house, an art practice, and, through Aurra, a personal styling experience, under one roof.

The collections

Three distinct stories.

Evergreen

The Cloud Coat Collection

The House's signature: sculptural down outerwear where volume is the silhouette. Architectural, protective, made to live in, available year-round.

Shop the collection

NYFW 2025

Woven Dreams

The runway show that introduced the House: a story of softness, protection, memory, and transformation. Selected pieces remain available.

Watch the show

NYFW September 2026

Between Worlds

The next chapter, revealing on the runway this September: a collection about transformation, liminality, and being between states. Not yet available to purchase.

Discover Between Worlds

Craft & materials

Made small. Made to last.

Each piece is created in a limited edition or limited production run, cut oversized by design with couture precision: the volume is the silhouette, not an accident of fit. Down outerwear is built for warmth without weight; knitwear is worked in soft, skin-kind yarns.

Because the runs are small, what you own stays rare. Where a piece is hand-finished, that detail is noted on its product page.

Your AI stylist

Meet Aurra.

Aurra is the House's personal AI stylist. Tell her where you're going and how you want to feel, and she creates one considered look around you, personalized to your proportions, palette, location, and occasion, with the reasoning behind each choice.

Style My Moment
Nova Lorraine, founder of House of Nova

The Founder

Founded by Nova Lorraine.

Psychologist turned couture designer and futurist, Nova Lorraine founded House of Nova to make clothes that change how you see yourself, and in 2024 carried her work from the atelier to the Moon.

Meet Nova Lorraine